Women are the new media
International study on Influencers reveals that women are on route to dictate social media trends
We believe research makes a valuable contribution to our understanding of this growing group of revolutionaries who, armed with little more than mobiles and imaginations, are quietly becoming the world’s publishers and broadcasters. There is a wealth of information contained in the report but here are some stand-out points.
1. WOMEN ARE THE NEW MEDIA
Women — they rule social media, influence purchase decisions, set trends. According to our study 68% of social media influencers are female!
- 47% of female influencers (vs 36% male) posts content 1–3 a day
- 77% claim that influencers are competitive with traditional media
- 45% (vs 31%) bought something they saw in social media last week
- 62% (vs 48%) say other social media users are most opinion forming for them
2. “INFLUENCER” IS A NEW PROFESSION
Being an “influencer” means certain lifestyle, social status and now a profession. Some of the influencers make a living out of their social media skills, some treat it as a side job and passion. Nevertheless, all of them create a lot of content and treat it really seriously!
- 88% claim that they are influential also off-line among friends
- 64% treat “influencery” as a profession (have a specific vision, train their skills, and try to stay professional), and
- 61% post content at least once a day
3. INFLUENCERS INFLUENCE EACH OTHER
They are living in social media, watching tons of online videos instead of TV, following real people rather than media and brands — this is what influencers’ media consumption looks like.
- 83% of influencers prefer to follow real people rather than traditional media
- 55% of most engaging influencers watch online videos a few hours a day (51% watch little or no TV)
- 79% declare that the most opinion forming sources for them are: friends plus other influencers and social media users (only 1% chose Radio, 3% Press, 5% TV)
Download full report here!
Originally published at labs.indahash.com © 2017 indaHash
